We provide the experience, knowledge, and counsel to guide you through this process, ensuring that your property will receive the most professional attention and attract the most advantageous price. Throughout our - more than 20 years - we have stayed at the forefront of marketing and technological innovation. ER&I provides a range of services that together minimize the level of frustration and disruption that can accompany this process. If you are thinking about or are ready to sell your home, then take a minute to send us an email. We will get back to you with information on how much your home is worth, and the best selling strategy for you.
Our exceptional coverage of the market allows us to provide the most accurate evaluation of your property's current value and guide you towards an appropriate list price.
Pricing variables include:
- Average sales price sq. ft. of previous “comparable” sales
- Physical condition of property
- Aesthetic appeal of property
- Precise location/neighborhood of property
- Current market conditions
We will advise you on how best to present your property.
It is always advisable to have the property inspected prior to putting the property on the market. Not only does it help you come up with an appropriate list price, but it also provides the prospective buyers with a level of security when it comes to submitting an offer - they have an understanding of exactly what they are getting into. It is also very helpful during the contingency period as it lessens the amount of money the buyer can ask for in the form of a credit for undisclosed defects.
The marketing will be dictated by the strategy. The overall language of the marketing will "frame" the distinctiveness of your property. We want to help agents and buyers see the essence of the property; it's character and beauty. We will not "sell" your property per se, but rather present and expose it in it's best light allowing every agent/buyer to experience the multiple ways a new owner can optimize it's potential.
We will make sure your property is fully exposed through an aggressive and refined marketing campaign.
This includes:
- Maximum exposure on Multiple Listing Service (MLS), includes photo displays
- Detailed flyer of property with descriptive text, photos and floor plan
view example here
- Prominent display of your property in our storefront window on College Avenue
- Front web page presence on ER&I's own website
- Detailed advertising in San Francisco Chronicle (Buyers), Berkeley Daily Planet (Buyers), SF Gate (Buyers), Ad Review (Brokers and Agents), and Metro (Commercial Brokers and Agents)
- Global Internet exposure via a complex threshold of real estate search engines and real estate specific websites.
- Directed print materials to Agents, Brokers and price appropriate buyers
- Email campaign directed to Brokers/Agents with property highlights and specifics
view example here
- Catered "Broker's Tour" for agents; Two Sunday "Open Houses" for prospective buyers
- Flyer and detailed financial prospectus for buyers. The prospectus is more geared towards the serious investor -- highlight potential income, expenses, mortgage, etc.
view example here
We create a detailed evaluation of potential buyers and offers including: price, size of down payment, loan qualifications, terms, buyer's firmness or need for property, and any statement from the buyer or agent. We are careful to pre-qualify the buyer to reduce the risk of falling out of contract.
We monitor each step of the escrow period in terms of the contractual obligations for a smooth transaction.
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